When Diane McDougall, a member of Local 70130, sees a post from us appear on her Facebook newsfeed, she hits “Like”. If you take a peek at our Facebook page right now, you’ll notice Diane likes a ton of our stuff!
Maybe Diane really gets a kick out of our content (we hope so!), maybe she’s just really nice and generous with those “likes” (we know her to be an especially nice person!); either way, it really helps us out.
Recently, our ability to reach our members via Facebook has taken a bit of a dip. We’re not the only ones; Ignite Social Media, who recently studied 21 brand pages, calculated an average drop of 44% in those pages’ reach. Our own analysis shows the UNE page’s reach dropped 45%.
Even some one of the internet’s largest sites, Upworthy, saw its social media-driven traffic decline by 46%.
What’s going on? First, there was a recent change in how the site determines what content should be placed on your newsfeed. Additionally, Facebook claims there’s just more content competing for your newsfeed these days… but if we’d like to send it some money, they’d be happy to help us out with that, thankyouverymuch. In other words, we can start paying to appear on your newsfeeds or suffer the dip.
What does this mean for you? Our posts may or may not show up on your Facebook news feed anymore. And that royally sucks. We’ve always been a huge fan of using Facebook to bring you our latest news… (but we’re not giving up on it just yet!).
It’s not all sad and dismal: there are things you can do to help!
First: Be Like Diane! That’s right; when you see our posts, “like” them. You can also share them or comment on them. The more our members interact with our content, the more Facebook’s algorithm understands that we produce “good” content, which increases the likelihood that our posts will appear on your newsfeed in the future.
Second, you can visit our Facebook page once in a while. That tends to tell the Facebook algorithm that you like our news and need to see more of it.
Third, since you’re clearly a die-hard UNE fan, you can ask Facebook to notify you each time we post. This is the best way to make sure you don’t miss a beat! We rarely post more than 3-4 times a week, so you shouldn’t get inundated with notifications! To do this:
- Go to our Facebook page.
- Hover over the “Liked” button
- Click “Get notifications”
You’ll now get a notification each time we post something, the same way you do when someone likes your newest selfie. 😉